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Blending Reality and Fantasy for Mall of America

Empowering the everyday world through extraordinary experiences

We exist to ignite & shape business transformation for our partners.

Headquartered in Minneapolis but present throughout the US, we are a team of veteran designers, technologists, researchers and strategists with deep expertise in retail, CPG, sports, manufacturing, finance, healthcare and more.

About Us

Scotty
Cameron

Folklore helps Scotty Cameron launch the all-new 2024 Phantom lineup.

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Land
O'Lakes

Folklore introduced the heart of Land O’Lakes to a younger audience through our social focused take on their All Together Better” campaign.

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Premier
Marine

Folklore helped Premier Marine add a whole new dimension to their luxury boats.

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By The
Yard

Folklore designed and developed a new e‑commerce site for By the Yard that brought out the beauty and highlighted the little details that make their products timeless.

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Polaris
Adventures

Folklore has been working with Polaris Adventures to bring their brand to market and continue evolving it as the company grows.

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ReadySet
Allianz

Folklore helped launch ReadySet with a full consumer marketing campaign supported by focus groups and a phased, test & learn creative rollout. 

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Nickelodeon
Universe

Folklore teamed up with Nickelodeon Universe to redesign and build a playful website that better reflected the brand.

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