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Polaris Adventures
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Bringing Polaris
Adventures to Market

From the website to marketing, Folklore has been working with Polaris Adventures to bring their brand to market and continue evolving it as the company grows.


When we set out to create Polaris Adventures, we had one goal in mind – to bring powersports to the next generation of outdoor adventurers. Polaris Adventures is a unique way for people to get outside and experience a new form of outdoor recreation in a premium, accessible way.

Gray R - Polaris Adventures Director
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A new brand. A new business. A new experience. Polaris Adventures started in 2017 with less than a dozen outfitters. From the onset their goal was to grow awareness and generate demand for their outfitters.

With inspiration in every detail, we helped create a site that allowed outfitters to showcase their unique experience while building Polaris Adventures as a go-to destination for adventure inspiration.

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We Did and Continue to Believe in Polaris Adventures

Keep On Adventuring

Polaris Adventures was growing and then a pandemic hit. Folklore worked with the Polaris Adventures team to create a marketing campaign that tailored to the unique circumstances.

Building off the fact that people had cabin-fever and wanted a safe option for adventure, Folklore created the "Keep on Adventuring" Campaign. A multi-channel integrated campaign, including in-store and on-vehicle signage, gave Outfitters the opportunity to showcase how they naturally offer social-distancing experiences.

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We Know that Adventures are Best When Shared

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By tapping into the limitless resource, everyone's sense of adventure.

Getting to market is one thing, but thriving in a market requires a strong brand. As a new brand, in a new category, Polaris Adventures wanted to refine and reinvigorate their brand as to reflect who they are and where they are headed.

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We Think the Best Brands are Built with Passion