Challenge

Scotty Cameron has a long and iconic history of making some of the best putters on planet earth. For their latest product-launch, they wanted to break the mold once again and asked Folklore to do something new, with something familiar.

Strategy

Their new putter line, The Phantom, was actually the rebirth of a legacy line for a brand new era. With an all-new alignment-infused design, we wanted to create an interaction where these one-of-a-kind options would jump off the screen and stick in the mind.

Solution

First, we gave the viewer a 3D scrolling experience that highlights the elegance of each alignment option and puts each unique advantage on the center stage. From there, our developers leveraged GSAP DrawSVG in combination with ScrollTrigger (and a touch of ScrollSmoother) to create a buttery smooth experience and incredibly immersive experience.

Outcome

The end result? A truly one-of-a-kind digital experience that spotlights the brand new technology as well as the rebirth of a celebrated line used by top tour professionals.