Launching Into a New Space
Premier Marine needed a website experience that mirrored their premium brand and demonstrated the infinite possibilities for customization.
More than just a partner, Folklore was an extension of the Premier team. They made the entire process a pleasure with their expertise and responsiveness and transformed our vision into a world-class tool that provides our customers with a truly premium experience.Erin Streit - Director of Marketing at Premier Pontoons
Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.
The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive.
Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.
An industry-leading digital experience that creates lasting impact for the Premier team and their dealer network.