Launching Into a New Space

Premier Marine needed a website experience that mirrored their premium brand and demonstrated the infinite possibilities for customization.

Services

More than just a partner, Folklore was an extension of the Premier team. They made the entire process a pleasure with their expertise and responsiveness and transformed our vision into a world-class tool that provides our customers with a truly premium experience.

Erin Streit - Director of Marketing at Premier Pontoons

Challenge

Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.

Strategy

The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive.

Solution

Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.