Folklore Website CS 2800x2000

Launching Into a New Space

Premier Marine needed a website experience that mirrored their premium brand and demonstrated the infinite possibilities for customization.


More than just a partner, Folklore was an extension of the Premier team. They made the entire process a pleasure with their expertise and responsiveness and transformed our vision into a world-class tool that provides our customers with a truly premium experience.

Erin Streit - Director of Marketing at Premier Pontoons


Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.


The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive.


Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.

Premier Marine Website

Folklore Website CS 2800x2000
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Folklore Website CS 2800x2000 3
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Premier Warehouse


An industry-leading digital experience that creates lasting impact for the Premier team and their dealer network.

Premier Marine Website Boat Builder

Premier W Boat Night

If They can build it, they will buy

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