View All Work
BOSS
Boss 08

The best for the best

Folklore redesigned and developed BOSS Shotshells new e-commerce site, bringing quality and community together.

Services

This new site has been designed from the ground up to deliver an enhanced user experience.

Brandon C - Boss Shotshells

The Challenge

BOSS Shotshells was looking to enhance their customer experience on their website and elevate the design to be in line with their quality standards.

Insights

Where some think opposites don't attack, BOSS thinks to align. BOSS is known for bringing together the conservation and hunting. Their website also had to focus on bringing opposites together.

The Solution

A website design that had both grit and clarity, passion and education, value beyond a single price point.

Boss 01
Boss 03
Boss 02
Boss 08
Boss 07
Boss 05
Boss 04
Boss 06
Boss 09
Hero vertical flat LTK8015

Strategy

Folklore worked with our digital marketing partner to bring the BOSS vision to life. We can't do great work without great clients and this site build took a partnership to heart. With such a strong brand in place, the strategic vision for the brand and their community drove the vision for the website.

JD FOWLCO calling LTK4345

User Experience

Part of offering good customer service is having the right user experience on the website. Folklore's experience director worked closely with the BOSS team to optimize the website by optimizing the inventory system.

Boss 03

Visual Design

BOSS is lucky to have a world-class photographer working to bring their brand to life. Folklore needed the visual design to leverage the photography assets as wall as effectively tell the full BOSS brand story.

Boss 03

Development

Folklore's development team had to ensure that the site functioned, especially when it came to shopping functionality. Folklore integrated Big Commerce and a customized divi front end solution to make the website work for both marketing and ecomm.

Hero image horizontal flat LTK7947

Results

Day one: 1,700% increase in online sales conversions

Boss 02
SCROLL