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BOSS Shotshells
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The best for the best

Folklore redesigned and developed BOSS Shotshells new e-commerce site, bringing quality and community together.


This new site has been designed from the ground up to deliver an enhanced user experience.

Brandon C - Boss Shotshells

The Challenge

BOSS Shotshells was looking to enhance their customer experience on their website and elevate the design to be in line with their quality standards.


Where some think opposites don't attack, BOSS thinks to align. BOSS is known for bringing together conservation and hunting. Their website also had to focus on bringing opposites together.

The Solution

A website design that had both grit and clarity, passion and education, value beyond a single price point.

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Folklore worked with our digital marketing partner to bring the BOSS vision to life. We can't do great work without great clients and this site build took that partnership to heart. With such a strong brand in place, the strategic vision for the brand and their community drove the vision for the website.

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User Experience

Part of offering good customer service is having the right user experience on the website. Folklore's experience director worked closely with the BOSS team to optimize the website by optimizing the inventory system.

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Visual Design

BOSS is lucky to have a world-class photographer working to bring their brand to life. Folklore needed the visual design to leverage the photography assets as well as effectively tell the full BOSS brand story.

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Folklore's development team had to ensure that the site functioned, especially when it came to shopping functionality. Folklore integrated Big Commerce and a customized divi front end solution to make the website work for both marketing and ecomm.

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Day one: 1,700% increase in online sales conversions

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