AI and the Art of "Sandwiching"

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Authors: Jack Fahden, Jim Wakely, Kyle Johnson
What’s up humans?!? Have you seen the news? Generative AI is here and it’s not going away.

So, if you’re like me, you are wondering how do I use this thing without making everything I do become formulaic and robotic? One creative approach that I love is the concept of "sandwiching." This technique involves using Generative AI, like ChatGPT as a collaborator rather than a substitute. Let's get into sandwiching and how it can revolutionize the way you develop content.

WTF is Sandwiching?

At its core, sandwiching is the practice of weaving Generative AI into your content creation process. Imagine it as the flavorful filling between two slices of creativity: your initial idea and your polished output. It's the melding of human ingenuity and AI's capacity to generate content that results in a harmonious blend.

Start with a Solid Foundation

The first slice of the sandwich involves establishing a clear and well-defined creative direction. As a professional in developing content, you know you need an idea, concept or narrative that has a nugget of truth, but is still malleable.

Generative AI Makes the Meaty Filling

Here's where the magic of sandwiching comes to life. Generative AI, like ChatGPT, becomes your creative collaborator. Present it with the essence of your content idea, and watch as it transforms your seed of inspiration into a comprehensive draft. Be sure to outline your content's purpose, target audience, and key message. Equip ChatGPT with the specifics it needs to craft accurate and informative content.

Continue to Sculpt and Refine

With the AI-generated draft in hand, it's time for the second slice of creativity.You (the human!) possess the discerning eye to mold and refine the draft. This step is crucial so your end product aligns with your brand's tone, style, and messaging. Your expertise adds incredible value as you edit, restructure, and inject your own creative touches.

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Bridging the Gap

Sandwiching is all about bridging the gap between AI-generated content (boring!) and the human creative spirit (pure fire!). Your proficiency as an editor comes to the forefront as you transform raw AI-generated text into a polished and engaging piece. This process ensures that the content resonates with your audience while staying true to your brand's identity.

Iterate and Collaborate

Think of sandwiching as an iterative collaboration between you and the Generative AI. You provide the guiding vision and creative finesse, while AI serves as a versatile tool that expedites the content creation process. This partnership allows you to explore multiple angles, experiment with ideas, and ultimately deliver content that's both informative and captivating. Generate your content idea a few different times, articulating your prompt with different nuances.

Embrace Serendipity

One of the beauties of sandwiching is its potential to spark a new executional idea. As you refine the AI-generated draft, you might stumble upon unexpected insights or creative angles that elevate the content's quality. This process itself becomes an exploration of possibilities. This is what a collaboration is all about!

Sandwiching is the Future

The future of content creation is where technology and human creativity intersect seamlessly. It's not about replacing human creativity with AI but rather enhancing it. Generative AI will continue to evolve, and become even more sophisticated. You, you fantastic human, will also continue to evolve. Just be sure that your ability to collaborate with AI is part of your growth.

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*All images are original designs by FOLKLORE powered by Midjourney and Adobe.
See what AI can do for you.

At Folklore, we use our People Driven AI approach to ensure imagery and content is always on brand and right for your audience. Our team is composed of industry veterans with decades of branding experience. Interested in seeing how this could work for you? We are now offering a complimentary 60-minute workshop for new and existing clients focused on how to leverage Generative AI for your brand.