The Emergence of AI in Design

Folklore About Header PA
Authors: Jim Wakely, Robert Dickson, Jack Fahden, Paul Drohan

Why The Emergence of AI in Design is a Tool, Not a Threat.

You don’t need us to tell you that the role of AI in design is one of the hottest topics being discussed right now in the creative world. But, something we’re often quick to forget is that the introduction of new tools happens yearly, if not monthly, for today’s designers (albeit rarely on this scale of sophistication.) So rather than focus on the dreary and dystopian possibilities of working with AI, we thought we’d take some time to provide our glass half-full view on how AI can be a valuable tool that can assist designers in their creative process.

Enhancing the Design Workflow

One of the significant advantages of AI in design is its ability to streamline the design workflow. AI-powered tools can automate repetitive tasks such as image editing, layout creation and content generation, allowing designers to focus more on the creative aspects of their work. These freed up hours not only can help increase productivity and efficiency, but they can also be put to use to help designers experiment with novel design concepts and take more creative risks.

AI can also help designers iterate and create more user centric designs based on real-time data through faster prototypes, usability tests and feedback gathering.

Folklore Light Leak Overlay long exposure cinematic 8cf2f193 adbf 444f bda9 fa8b12499d09

Fostering Creativity and Innovation

Contrary to the idea that AI is stifling, we believe it can actually spark creativity and innovation in the design process. How exactly? AI can provide designers with new perspectives, ideas and design possibilities that they may not have considered otherwise. Especially when it comes to uncovering different styles, aesthetics, principles or “happy accidents” not typical of a certain designers instincts.

Folklore About Header 0431b

Continuous Learning and Adaptability

Another advantage of AI in design is its ability to continuously learn and adapt. AI-powered tools can improve their performance over time by analyzing data, patterns and feedback. This allows designers to benefit from AI's ability to learn and evolve, resulting in more accurate and effective design solutions.

Also, AI can assist in analyzing design trends, identifying emerging design styles and predicting future design directions. This can help designers stay relevant in a rapidly evolving design landscape and continuously enhance their skills and knowledge.

Folklore classic rye whiskey sour cocktail clear cocktail glass 0a245615 d341 43a4 a26a 0b8c5306d5ee

Still, AI is Limited in Human-Centric and Ethical Design Considerations

One of the limitations of AI in design is its inability to fully understand human emotions, context and cultural nuances. While AI can generate designs based on data and algorithms, it lacks the empathy and intuition that designers bring to their work. Human-centric design, which focuses on designing for the needs, preferences and experiences of users, requires the human touch that AI cannot replicate.

Folklore About Header UX

Our Final Thought

We see the emergence of AI in design not as a threat, but a valuable tool that can aid and enhance the work of designers. While it’s not a “silver bullet” solution by any means, AI can streamline the design workflow, foster creativity, improve innovation, facilitate collaboration and assist in creating user-centric designs. But (and this is a big BUT) it is essential for designers to use AI responsibly, considering ethical considerations, and applying their creativity, empathy and human-centric approach to the final product.

Does this take seem a little techno-optimistic? Maybe. Then again we did get some help from Chat GPT when writing this article, so maybe there is some bias…

*All images are original designs by FOLKLORE powered by Midjourney and Adobe.
Folklore Gen Fill03