Ragstock

Connecting sweater soulmates.

The origins of the ugly holiday sweater phenomena can be traced directly back to Ragstock. What started as a couple of dedicated shelves in a single store has grown into a national movement over the years. In fact, it’s grown so much that big box stores are starting to catch-up. That’s exactly why Ragstock asked Folklore to help make them a splash during the holiday season, and put their selection and originality back into the spotlight. Here’s how we got the party started.

CHALLENGE:

With over 25,000 holiday-themed sweaters, customers often have a hard time finding the perfect sweater. Plus, Ragstock has more inventory than they could ever put on display each holiday season, so efficient online sales is essential.

SOLUTION:

Taking note from match-making capabilities of apps like Tinder, we created Swipe-A-Sweater. A cheeky personal shopping experience that matches users with the perfect fit through a mad libsstyle profile.

RESULTS:

The web app made the splash Ragstock was looking for and gained significant coverage in Fast Co, The Star Tribune, Media Post, PR Web and more. Plus, the built-in sharing functionality gave Ragstock countless shares for added earned impressions as well.

Familiar UX & UI: The familiar interface and the tongue-in- cheek ode to finding love in the sweater section appealed to Ragstock’s customers. This, combined with the playful filtering system and built-in sharing helped create the total package.

ragstock matchscreen
ragstock matchmade