Connecting sweater soulmates.

The origins of the ugly holiday sweater phenomena can be traced directly back to Ragstock. What started as a couple of dedicated shelves in a single store has grown into a national movement over the years. In fact, it’s grown so much that big box stores are starting to catch-up. That’s exactly why Ragstock asked Folklore to help make them a splash during the holiday season, and put their selection and originality back into the spotlight. Here’s how we got the party started.


With over 25,000 holiday-themed sweaters, customers often have a hard time finding the perfect sweater. Plus, Ragstock has more inventory than they could ever put on display each holiday season, so efficient online sales is essential.


Taking note from match-making capabilities of apps like Tinder, we created Swipe-A-Sweater. A cheeky personal shopping experience that matches users with the perfect fit through a mad libsstyle profile.


The web app made the splash Ragstock was looking for and gained significant coverage in Fast Co, The Star Tribune, Media Post, PR Web and more. Plus, the built-in sharing functionality gave Ragstock countless shares for added earned impressions as well.

Familiar UX & UI: The familiar interface and the tongue-in- cheek ode to finding love in the sweater section appealed to Ragstock’s customers. This, combined with the playful filtering system and built-in sharing helped create the total package.

ragstock matchscreen
ragstock matchmade